School Boy is a rapidly evolving collegiate apparel company that’s rooted in historical style. The designs and apparel collection targets individuals 23–45 yrs old, who want to look trendy and fashionable, but different.
Entrata is a consulting and professional service. Being corporate and dealing with firms meant that this brand required a premium look and feel.
The client wanted to broadcast a sense of success and trust in the logo by virtue of the kind of business they were dealing with. "We are here to learn, serve, teach and share." So I decided to create a diamond–like symbol with intersecting lines. 
World of Nutrition is the first established vitamin retailer in Nampa, Idaho. The client wanted to rebrand the logo in a way emphasized sharing knowledge with the community to promote health. After much research and brainstorming, I designed an infinity–like symbol.
The research and brainstorming began with World of Nutrition as Competitors.
Initial Design Concept
Final Design Concept
